Time For A Logo Refresh
Our company was founded in 1997 by two visionaries, Mike Parker and Nick Judge, who initially offered installation services for aluminium windows and curtain walling.
However, over the years, our company has grown into a much larger organisation that has expanded its range of products and services across multiple customer sectors. We’ve evolved and ventured into new areas, trading under two names: JPF Systems Limited and The Automatic Door Company.
As we’ve continued to expand, we realised that our company names no longer reflect everything we do. So, we decided to rebrand ourselves and change our company name to ADC Entrance Solutions Limited, which better encapsulates our full range of design, manufacturing, service, repair, and installation services for all types of entrances and large construction projects, including automatic doors, curtain walling, and more.
Our ADC logo of over 20 years needed a bit of new era updating so we started a project last year to improve our current design. We created many variations over the past 12 months and in the end came full circle to the fact that customers recognise our long-standing image, so instead of a full rebrand we opted for a modern refresh.
In an ever-growing digital world, our existing logo didn’t lend itself well to all media. So, a modern font, clean image and new tagline was the result. We keep the feel and history of ADC created by Mike Parker and Nick Judge while giving ourselves a little makeover.
It has been a long process, but we needed to make sure it was the right choice for ADC moving forward.
Old with the old and in with the new…
![Original ADC Logo design Original ADC Logo design](https://adcentrances.com/wp-content/uploads/2024/02/Original-ADC-Logo-design.png)
![ADC-Rebranded-logo ADC rebranded logo refresh](https://adcentrances.com/wp-content/uploads/2024/03/ADC-Rebranded-logo.png)
Over the next few months, we will start to phase in the modernised logo throughout our media, staff, engineers, signage, and vans. Our website address will be changing to our new tagline of ‘entrance solutions’, but don’t worry you can still find us on our old one too.
So why add a new tagline? Well, the simple answer sometimes customers we speak to think we only do automatic doors, when in fact over the years we have grown to do so much more. We service, repair, design and install all types of entrances and large construction projects. With this change it will enable staff and customers to clearly understand what ADC can offer to our clients.
“We filed the new name in Companies House last Friday, and we’re excited about the possibilities that lie ahead. As part of our rebranding, we’ve already started phasing in our new logo, which has a modern font, a clean image, and a new tagline. However, our commitment to providing exceptional service and quality products remains the same. Thank you for being a part of our journey so far, and I look forward to our future together as ADC Entrance Solutions Limited.”
Richard Parker – Managing Director
“This past year we have been making changes in the way ADC markets to our customers from our website, digital media and print. Providing useful information to our clients through many sources. The logo refresh will help to modernise ADC for decades to come, but still keeps our long standing image instantly recognisable.”
John Gaulton – Marketing Manager
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